Supporting English Tourism Week

It’s English Tourism Week and we’re encouraging people to get out and about to support their local tourist attractions.

We welcomed the Dudley borough’s regeneration chief, Councillor Simon Phipps to DZC  to help highlight the 80 per cent contribution the vast sector makes to the UK economy.

Since May 17, most attractions, including us, were able to open indoor facilities and the borough’s tourism industry is hoping for a busy summer as people choose to enjoy more day days out.

Dudley Council’s cabinet member elect for regeneration and enterprise, Councillor Simon Phipps, said:

“Tourism is a vital sector for Dudley borough, and we are blessed to have so many wonderful attractions such as Dudley Zoo and Castle on our doorstep.

“As we return to normality, we want to remind residents of the many attractions and days out to be enjoyed here in Dudley borough.”

The sector is also a major employer of school leavers and young people and in 2019 generated over £100 billion and supported 2.6 million jobs in England.

Zoo Director Derek Grove, said: “Tourism is vitally important to the borough’s economy and especially at this time, when prolonged closures due to the covid pandemic have had such financial implications on the industry.

“Since reopening, it’s been lovely to welcome so many people back to our outdoor 40-acre attraction, where we have plenty of covid-secure measures in place for visitors to enjoy a safe and fun family day out.

“And many of these visitors have been coming back year-on-year, first as children then parents and now grandparents, forming part of their own family history with memories of days out at the zoo over our 84-year history. The ability of the tourist economy to generate these shared family memories is one that shouldn’t be underestimated.”