Making signs

New signage across DZG’s 40-acre site offers at-a-glance info on more than 200 exotic and endangered species and an insight into your favourite zoo’s history.


The 400-plus signs, which have been designed and compiled by Head of Media and Communications, Jill Hitchman, are part of a £150,000 initiative supported by European Regeneration Development Funding and will take 12 months from writing and design to installation to be rolled out across the whole site.


Jill – pictured left – said: “The signs, which incorporate our fantastic photographic archive, reflect the wide range of rare and exotic animals at DZG and also showcase our colourful history across eight decades.



dzg_signs_3“They offer instant, interesting and fun information in an easy-to-read format about individual species within the collection, and unite the whole site via common branding which embraces our website, media and promotional material.”   The communications project will also include improved website accessibility via an upgraded wifi system.   Jill added: “We based our new signage on research compiled across site by trialling various designs and analysing customer feedback.   “It’s a lengthy project, but I’m half way through the design work and a third of the signs have been erected and already earned compliments from visitors, so we’re delighted with the results so far.”   dzg_signs_3  

Hear CEO Peter Suddock talk about our signage project in the video below