DZG launches Evolve project

An exciting partnership between DZG and Dudley College is encouraging media students to take a weekly walk on the wildside.

Forty first and second year photographic, graphic design and video students will work in groups to design a series of posters to illustrate the zoo’s worldwide conservation work.

And it’s a project that’s quite literally on the doorstep – students based at the College’s recently-opened Dudley Evolve building, at The Broadway, will have just a five minute stroll to the zoological gardens to work on their designs.


Caption: (from left) Evolve Photography lecturer Phil Brooks and students Emily Gallie, Jess Blakeway and Billie Sadler with DZG’s Head of Bird Kellie Piper at Penguin Bay.

DZG Head of Media and Communications, Jill Hitchman, said: “The DZG-Evolve project will see students working on a variety of programmes to spread the zoo’s conservation message.

“There are so many enthusiastic media students just across the road from the zoo that it’s a brilliant opportunity to team up and explore a whole range of media ventures.

“It’s a very exciting project, which we hope will become an annual event, and we can’t wait to see their work.”

The programme started with a lecture in the Go Wild! Theatre followed by a tour of the site with students and lecturers accompanying zoo staff around the animal collection.   Students will work in three-strong teams across their chosen zoo section each week throughout term time.   Jill added: “Many of the students stayed on after their tour to see more of the animals and were already putting together ideas, so I’m sure we are going to see some fantastic pieces.”  

The project offers one x £100 and three x £50 prizes for the winner and runners-up with students’ work showcased across the zoo site.

Dudley College photographic lecturer, Phil Brooks, said:? “The partnership has really enthused students and everyone is finding it a rewarding and uplifting project.   

“Setting the brief for a real life project definitely motivates the students as they all want to see their work on show when the posters are produced at the end of the assignment.

 “The other outcome from the partnership is that our students are starting to see the really important work the zoo is undertaking in their conservation role.   dzg_photo_students1_web    dzg_photo_students1_web   “This has been quite a surprise for some of them who have traditional views of a zoo being a place solely to see animals.”    Sophie Flavell, 18 from Lower Gornal is one of the students taking part in the project.  She said: “It’s my favourite part of the course, I just love going to the zoo and taking pictures of the animals.