DZG staff are celebrating after passing the 2016 Visit England Visitor Attraction Quality Scheme for the fifteenth consecutive year!
The VAQAS – Visitor Attraction Quality Assurance Scheme – award is issued by Visit England and follows a secret visit by the tourism industry regulatory body, who particularly praised our staff for their enthusiasm and friendliness.
Zoo Director Derek Grove, said: “We’re a totally unique tourist attraction and we’re delighted with the report which provides an unbiased viewpoint of the visitor experience we provide.”
The report compliments our staff for their efficiency, knowledge, customer care and appearance as well as highlighting the zoo’s carpark and entrance, well-stocked Safari Shop, well-maintained grounds, vast range of animals and our new exhibits.
Excerpts from the report included: “The stronger aspects of the visitor experience were the completion of the excellent new car park and the comprehensive Site Map which helps visitors to fully appreciate the variety and volume of content in the smart grounds around the ruins of the 11th Century Dudley Castle.”
“Staff performance contributed considerably to the interest and enjoyment of the visit and it was a pleasure to find such an enthusiastic and personable group of people. Well done!”
Derek added: “We had a very busy 12 months and have continued to invest in the 40-acre site.
“Our staff have worked incredibly hard to achieve a huge amount of growth and progress, helping us achieve a 30 year high of 310,000 visitors being welcomed to the zoo.
“And there’s much more to come this year including 2017’s re-opening of the former Tropical Bird House as an indoor South American exhibit as we continue to drive forward our primary aims of conservation, education and research.”
Pictured above: Zoo Manager Matt Lewis and Retail Manager Isobel Blackwell with some of our DZG team, including keepers, gardeners and customer service staff.