Black Country Day countdown…

We’re counting down to Black Country Day and have raised the festival flag in readiness!


The black, white and red flag was hoisted on Friday morning live on BBC WM’s breakfast show by Miss Black Country, Abigail Cutler and festival organisers to mark the start of a month of celebratory events.

It will remain flying in the heart of the zoological gardens for the duration of the festival. 

Zoo Director Derek Grove, said: “DZG has been an integral part of Black Country life for almost 80 years and we are proud to be involved in the festival launch.

“The castle is one of the region’s best-loved landmarks and on a clear day you can see most of the Black Country from the top of the keep, so where better to fly the flag from.”

The Black Country Festival runs throughout July and includes the official Black Country Day on July 14, with events being held across the borough.

Dudley Council Leader, Councillor Pete Lowe, said: “This is a great opportunity for everyone to celebrate where they live and work. The Black Country has a steeped history and an ambitious future and the flag flying is a reminder to us all about everything that is great about this area.”

More information on events is available at