Privacy policy
We are committed to the protection of your privacy. All personal information given to us through this website will only be held and used in accordance with this policy and the Data Protection Act 1998 as amended from time to time. Your use of this website constitutes your agreement to the terms and practices described in this Privacy Policy. We may occasionally modify this Privacy Policy, such modifications becoming effective immediately when posted on the website and by continuing to use the website you will be deemed to accept any such modifications.

Collection and use of Information
We collect data from customers when they register and make a purchase online. The type of information our customers will be asked to provide includes their name, email address and telephone number.

We use this data to corroborate our customers' identity, process payments, manage orders including delivery, communicate with customers about orders, products, services and promotions. Once we have obtained your consent, which you may provide us by clicking on the opt-in box when purchasing on this website, we may keep you informed of any of our products and services (including discounts and special offers) by email which we believe you might be interested in. We also use this data to develop and improve the services we offer and to enable us to further develop this website to be of use to customers and to manage security.

Cookies
Dudley Zoological Gardens uses cookies to store information essential for your user experience while browsing this website. There are small pieces of information that are stored by your browser on your computer's hard drive. Our cookies do not in themselves recognise the individual user but will recognise the computer you are using so that we know when you are returning to this website. Cookies allow us to determine the most popular areas of our website and therefore enable us to make our website more user friendly. Most browsers will automatically accept cookies, but you can change the settings on your browser to prevent this happening. If you do this however, you may not be able to take advantage of some of our useful features, such as allowing you to add items to your shopping basket or accessing your account. Cookies do not contain confidential information such as your telephone number or home address.

For more information about cookies you may wish to visit www.allaboutcookies.org or please feel free to ask us if you have any further specific questions about our use of cookies.

Data Protection Act
In addition to these policies your personal data is protected in the UK by the Data Protection Act 1998. Under this Act we will only process any data we hold about you in a lawful and fair manner. We will keep your data secure to prevent unauthorised access by third parties.

Your personal data may have to be disclosed if we are required to disclose it by law, or as a result of a lawful request by a governmental or law enforcement authority.